IMG – Striving to make the world a better place, one comfortable body at a time.

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IMG – Striving to make the world a better place, one comfortable body at a time.

IMG’s vision is to create and deliver products that offer an exceptional combination of comfort and quality by using the human body as a guide to develop furniture from the inside out balancing design, comfort, health and space efficiency for the ultimate consumer experience.

Located in Sykkylven, Norway – like New Zealand, famous for its steep mountains and deep fjords, IMG use their customers as their muse to deliver what you as an individual require for ultimate relaxation. Strength, durability, stability, effortless function, beauty and lasting healthy comfort are the cornerstones upon which they create their products. Backed by a 10-year warranty, IMG knows its products are what you and your body need for unrivalled comfort.

Within every chair and sofa, you will discover IMG’s passion for excellence and eye for detail. Artfully combining the science of ergonomics with old-world craftsmanship and state-of-the-art technology, IMG build their products from the inside out from research, to design, engineering and testing to ensure a high quality product every time.

All materials IMG uses in each of their products are selected to ensure optimum performance. Each material has been individually assessed to provide the correct style and comfort for each model. IMG do this with an eye on the environment by striving to make furniture that is long lasting and through regular assessment and updating of their manufacturing processes to achieve reduction of the use of substances that could potentially harm the environment and their employees and customers.
The IMG cold cure molded foam process is unique and guarantees comfort and durability as well as a cleaner greener product. This space age material encases the internal steel frame and springs allowing for body-friendly curvatures and glove-fitted upholstery.


The Divani Multifunctional chair gives you the power to sit, stand and recline at the touch of a button. Using a 5 button remote that can move you up, down and return as well as control of the back and footrest independently, this chair meets any health, comfort or style requirement, coming in both leather or fabric. With extra features including a back-up battery, adjustable head and neck support, and a side storage pocket, The Divani chair offers you reliability and convenience in the safest and most comfortable way. LEARN MORE

The IMG Motion range is a modular seating system that give you endless possibilities to customise your house. Available in one, two or three seat reclining sofa modules, the motion range offers the flexibility to design your living or home entertainment space to fit your home and can be easily combined with other IMG products. With adjustable head a neck support, effortless foot and backrest reclining and optional motorisation and connection arms with storage features, the IMG motion range can meet all needs and spaces. LEARN MORE

In the quest for ultimate personalised comfort, IMG developed the CODI recliner. Combining comfort and design in a unique and sophisticated way, the CODI range offers a back and footrest that operate completely independently, cushions made from cold cure molded foam, an adjustable headrest pillow system for ultimate comfort while it’s wrapped in beautiful leather to bring style to any room in your house. LEARN MORE

The Regal collection by IMG combines elegance and functionality with every recliner designed to accommodate and cradle the human form. Features of the Regal collection include an acti-flex headrest system which adjusts the head and neck supports automatically as you recline and a 360o swivel to easily rotate the chair. IMG also allows you to customise your comfort with three seat sizes, three seat heights and a height adjustable ottoman. LEARN MORE

Living with style stocks a great range of IMG products with highly knowledgeable, friendly staff who will be able to find the products that fit your needs. Living with Style have a large amount of the IMG range on display so you will be able to have a seat and find the one for you. Living with style can also arrange delivery when you purchase any IMG product in store straight to your home, making your shopping experience as enjoyable and stress free and possible.